Recent Motorcycle Survey Finds that a High Number of Youth Plan to Start Riding

April 19, 2019

The Progressive® International Motorcycle Shows® (IMS), the industry leader for connecting powersports’ top brands with enthusiasts and buyers, today announced data gathered from survey feedback provided by participants of IMS’ Discover The Ride initiative, which found that 81 percent of currently non-motorcycle-licensed consumers who experienced the thrill of two-wheels on the program’s New Rider Course plan to get their motorcycle license. Of those non-licensed riders, 64 percent were under the age of 35. The combined findings suggest there is a high percentage of youth interested in joining the motorcycle industry.

Discover the Ride, which launched during the 2018/2019 IMS tour and has since hit seven major cities throughout the nation as well as the 2019 Dallas-Fort Worth (DFW) Auto Show, is the only approachable motorcycling experience designed to give non-motorcycle-licensed consumers the experience of riding in a safe and controlled environment. The interactive program, which includes the New Rider Course, The Kids Zone, educational seminars within New To 2, and a dyno and wheelie experience, was specifically designed to introduce riding motorcycles to consumers of all ages in an effort to counteract the industry’s high barriers of entry. 

“It is important for the motorcycle industry to recognize there is a deep pool of potential riders, especially within the younger generation, as Discover the Ride’s data suggests,” said Tracy Harris, Senior Vice President, Powersports, Informa. “Discover the Ride does a fantastic job providing a quick and accessible opportunity for non-riders to experience the rush of two wheels. The program additionally takes the next step in converting non-riders by providing continued education and resources to those interested through New to 2, a series of online videos and live presentations educating new riders on the world of motorcycling, and guidance from Total Control Training who provides tailored information on where one can pursue obtaining their motorcycle license.” 

The Discover the Ride feedback, provided by non-motorcycle-licensed participants, was contributed by over 2,000 consumers spanning Long Beach, New York, Dallas, Cleveland, Minneapolis, Washington D.C., and Chicago. In addition to its presence at each stop of the 2018/2019 IMS tour, Discover the Ride’s feature at the DFW Auto Show resulted in a comprehensive dataset pulling from both industry and non-industry consumers. 

Additional key highlights from the Discover the Ride survey feedback are as follows: 

  • Across the seven IMS tour stops throughout the nation and the DFW Auto Show, over 6,800 consumers participated in Discover the Ride.
  • 47 percent of all non-motorcycle-licensed Discover the Ride and New Rider Course participants were female.
  • More than 2,340 kids rode StaCyc bikes in The Kids Zone. 

“The motorcycle industry has struggled with Millennials and Gen X’ers not entering the market at the same rate as baby boomers are aging out,” said Robert Pandya, Team Manager, Discover the Ride. “Thus, it is critical for the future of motorcycling that current industry leaders come together to bring approachable opportunities for the next generation, as well as underserved demographics, to experience and get on board with riding. As the nation’s largest consumer motorcycle tour, IMS is currently leading that effort with Discover the Ride.”

IMS is dedicated to increasing new ridership; as a follow-up to the onsite Discover the Ride initiative, IMS will be reaching out to the non-motorcycle-licensed riders interested in obtaining their license to further provide the tools they need to start their journey.  

To learn more about Discover The Ride, please visit: motorcycleshows.com/content/discover-ride.

To learn more about the Progressive® International Motorcycle Shows® Tour, please visit: motorcycleshows.com.  

Events

Metal Mania Bike Night

August 24 @ 8:00 pm - August 25 @ 1:00 am

Kickass Bike Night August 24th at Hat Tricks in Lewisville, Tx from 8pm-1am!!! NO COVER for ALL Riders & Bikers, VIP Motorcycle Parking in front, Food & Drink Specials Live music by Ozzolution & Kill ‘Em All – a tribute to Metallica, FREE raffle, $20 pitcher & pizza combo, Vendors on-site & more. They’ll be giving away some AWESOME stuff in the FREE raffle including TWO gift certificates for $150 Tattoo courtesy of Change Of…
Find out more »

$10.00 – $25.00

The Great Ride – Benefiting Special Olympics of Texas

August 31 @ 7:30 am

This year’s ride will both Start and End at CityLine in Richardson. Registration begins at 7:30 a.m. with coffee, donuts and live music. Kickstands up at 9:30 a.m. While this is a group ride, it is not escorted. Riders are encouraged to go at your own pace and arrive safely back at CityLine for the festivities about 11:30 a.m. The overall ride is about 2 hours long, not quite 100 miles. Each paid participant in…
Find out more »

$15

CMA Asphalt Feast Rally

September 5 - September 8

Asphalt Feast Rally Sept. 5- 8, 2019 Chandler, TX Free registration for all non-CMA members Hosted by Northeast Texas Christian Motorcyclists Association Registration at Family Life Center (First United Methodist Church ) – Hwy 31 Chandler, Texas There will be: Thursday Night Bike night at DQ Guided Rides New York to Paris ride Bike Games Youth activities And more For details and registration visit Asphalt Feast Rally Or contact Jeffrey Coker – (903) 238-6202 or…
Find out more »

$15.00

Texas ABATE 24th Annual State Rally

September 6 - September 8

$15 per person for the entire weekend $10 per person after 9pm Saturday Gate opens Friday at noon to get this party started Live Music 🎶 on the Stage Friday night Lil’ Jesse Bluez Band and Saturday night Blackout Betty Free Camping – self-contained RVs welcome Bad Ass Bike Show Saturday Crazy Biker Games Bad Ass Trophy 🏆 for longest distance traveled by motorcycle Texas ABATE annual general membership meeting 2pm Saturday Vendors $35 (includes…
Find out more »

Free to public

Big T Memorial BBQ Cook Off and Music Festival

September 7 - September 8

The Big T Memorial BBQ Cookoff and Music Festival is a two-day event benefitting children with special needs in Freestone and surrounding counties. The event kicks off Friday, September 7th with the BBQ Cookoff followed by Texas country artists JB & The Moonshine Band and Blacktop Mojo. Saturday features a variety of events including the 21st Annual Show of Wheels Classic Car Show, Fairfield City Wide Garage Sale, and a Coon Hunt. The event culminates…
Find out more »

Bike Nights