Discover the Ride partners with Dallas-Fort Worth Auto Show.

March 20, 2019
Robert Pandya gives a pair of riders last minute instructions on the ZERO Electric Motorcycles

Santa Monica, Calif. (March 8, 2019) – The Progressive® International Motorcycle Shows® (IMS), today announced its immersive show feature, Discover the Ride, is expanding to reach a broader audience of non-riders, joining the 2019 Dallas-Fort Worth (DFW) Auto Show March 27-31. Introduced to a community of motorcycle enthusiasts at the previous 2018/2019 IMS tour, Discover the Ride became the industry’s first and foremost program breaking down the high barriers to entry. An exciting addition to the DFW Auto Show, the program will feature four experiential attractions including The Dyno Experience, New To 2, The Kids Zone in collaboration with StaCyc, and The New Rider Course in partnership with ZeroMotorcycles and Yamaha Power Assisted Bicycles. Attendees will also have the opportunity to interact with custom and rare, restored vintage motorcycles hailing from the Dallas metro area, as well as new models on display for novice and experienced riders from leading global manufacturers, Confederate Motorcycles, Harley-Davidson, and Yamaha Motorcycles. 

Catching the DFW Auto Show’s attention is a major milestone, not only for Discover the Ride, but for the motorcycle industry. Through a safe, fun and quick introduction to riding, Discover the Ride is paving the way for the larger motorcycle industry by initiating educational conversations and addressing hesitations, that will in turn, encourage consumers to take the first step toward becoming a motorcyclist. In the midst of industry-wide ridership concerns, Discover the Ride successfully took the industry’s first stride toward bridging the gap for non-riders to experience the thrill of two wheels.

“Following the tremendous success during the 2018 -2019 IMS tour, we’re thrilled to bring Discover the Ride to the DFW Auto Show, reaching an even wider audience of potential new riders,” said Tracy Harris, Senior Vice President, Powersports, UBM. “The DFW Auto Show is a natural extension for Discover the Ride, branching out from a motorcycle-specific audience and helping more people experience what it is like to ride on two wheels. We are truly excited to continue the momentum we’ve built throughout the tour.”   

For those interested in the very best of vintage, classic and retro-style motorcycles, IMS Vintage presented by Progressive® will be on display at the DFW Auto Show, giving attendees the chance to experience the history of motorcycling right from the beginning through a display of decades-old vintage bikes. Also exhibiting will be handcrafted, custom motorcycles that are truly works of art and a growing part of the motorcycling community. 

About the Dallas-Fort Worth (DFW) Auto Show(www.dfwautoshow.com)

For 37 years, the DFW Auto Show has given automotive enthusiasts in the Dallas-Fort Worth Metroplex the opportunity to experience the latest and greatest vehicles the manufacturers have to offer. For those who are in the market to purchase a new vehicle and for entertainment seekers alike, this spring new car and truck extravaganza is the place to be. The Show has grown from 30,000 square feet at Market Hall to more than 650,000 square feet at Kay Bailey Hutchison Convention Center in downtown Dallas. Visitors are treated to exciting displays from the manufacturers who use the Show as a platform to introduce current and future year models.

Events

Metal Mania Bike Night

August 24 @ 8:00 pm - August 25 @ 1:00 am

Kickass Bike Night August 24th at Hat Tricks in Lewisville, Tx from 8pm-1am!!! NO COVER for ALL Riders & Bikers, VIP Motorcycle Parking in front, Food & Drink Specials Live music by Ozzolution & Kill ‘Em All – a tribute to Metallica, FREE raffle, $20 pitcher & pizza combo, Vendors on-site & more. They’ll be giving away some AWESOME stuff in the FREE raffle including TWO gift certificates for $150 Tattoo courtesy of Change Of…
Find out more »

$10.00 – $25.00

The Great Ride – Benefiting Special Olympics of Texas

August 31 @ 7:30 am

This year’s ride will both Start and End at CityLine in Richardson. Registration begins at 7:30 a.m. with coffee, donuts and live music. Kickstands up at 9:30 a.m. While this is a group ride, it is not escorted. Riders are encouraged to go at your own pace and arrive safely back at CityLine for the festivities about 11:30 a.m. The overall ride is about 2 hours long, not quite 100 miles. Each paid participant in…
Find out more »

$15

CMA Asphalt Feast Rally

September 5 - September 8

Asphalt Feast Rally Sept. 5- 8, 2019 Chandler, TX Free registration for all non-CMA members Hosted by Northeast Texas Christian Motorcyclists Association Registration at Family Life Center (First United Methodist Church ) – Hwy 31 Chandler, Texas There will be: Thursday Night Bike night at DQ Guided Rides New York to Paris ride Bike Games Youth activities And more For details and registration visit Asphalt Feast Rally Or contact Jeffrey Coker – (903) 238-6202 or…
Find out more »

$15.00

Texas ABATE 24th Annual State Rally

September 6 - September 8

$15 per person for the entire weekend $10 per person after 9pm Saturday Gate opens Friday at noon to get this party started Live Music 🎶 on the Stage Friday night Lil’ Jesse Bluez Band and Saturday night Blackout Betty Free Camping – self-contained RVs welcome Bad Ass Bike Show Saturday Crazy Biker Games Bad Ass Trophy 🏆 for longest distance traveled by motorcycle Texas ABATE annual general membership meeting 2pm Saturday Vendors $35 (includes…
Find out more »

Free to public

Big T Memorial BBQ Cook Off and Music Festival

September 7 - September 8

The Big T Memorial BBQ Cookoff and Music Festival is a two-day event benefitting children with special needs in Freestone and surrounding counties. The event kicks off Friday, September 7th with the BBQ Cookoff followed by Texas country artists JB & The Moonshine Band and Blacktop Mojo. Saturday features a variety of events including the 21st Annual Show of Wheels Classic Car Show, Fairfield City Wide Garage Sale, and a Coon Hunt. The event culminates…
Find out more »

Bike Nights