The Texas state legislature is the first in the U.S. to create a public/private program to get creative with license plates to raise money for the state. In just a few weeks of sales in 2008, about 1300 Texans bought My Plates for their cars, helping the program raise about $170,000 for state programs and services.
My Plates operates in partnership with the Texas Department of Motor Vehicles (TxDMV). TxDMV is a new state agency that oversees the state’s motor vehicle services, including the registration of passenger vehicles and the sale of license plates. The program was created by the state legislature to offer Texans more choices in the color and design of their license plates, while at the same time raising money for state services. The State of Texas receives revenue from the sale of every plate with a guaranteed minimum return of $25 million dollars over five years.
On November 19th My Plates launched new license plate designs with lower prices than the previous program. Every one of the original My Plates categories will cost less under the new pricing, dropping from $10 to $200 from last year.
– SOURCE My Plates and TxDMV
